As a strategist and copywriter, my job is to make it easier and simple for people. When that happens, you usually end up with a happy client.
But making things simple is not always easy. Finding the right idea, then landing it in the right way.
Here’s a few examples where, as part of a broader creative team, I made a contribution to the campaign’s success or the client’s.

Telstra NATSIAA (National Aboriginal and Torres Strait Islander Art Awards)
Making it easier for more Australians to appreciate the inspiring and diverse work of our best Aboriginal and Torres Strait Inslander artists.


Samsung SlideLiner
Making it easier for sports fans to get closer to the game than ever before via a moving in-stadium experience.

Telstra – various other projects
Making it easier for enterprise-level customers to navigate the complex world of technology, with Telstra as a true partner.
Below is a selection of some of the other brands I’ve been lucky enough to work with in recent years.








Want to chat about any of those projects? Feel like discussing working together? No dramas – feel free to get in touch.